Résumé

Passionate Communication & Media Leader
Expertise in building and protecting brands and businesses

• Communication for brands & products, with many brand-building award winning campaigns, and Paid-Owned-Earned media integration
• Corporate communication, including social and environmental sustainability
• Stakeholder relationships, public-private partnerships, not-for-profit foundations, industry associations
• Strategic counsel as part of business leadership teams
• Crisis communication and issue management (scenario planning, message track, media training…)
• Executive communication & employee communication
• Consistent track record of results for managing internal team and multiple communication agencies, including cross-agency coordination

Expériences professionnelles

Senior vice-president - executive communication

Fifth Third Bank , Cincinnati

De Février 2016 à Aujourd'hui

Senior consultant

Cincinnati Consulting Consortium (CCC) , Cincinnati

De Août 2014 à Janvier 2016

Directrice de la communication amerique du nord

PROCTER AND GAMBLE , Asnieres-sur-seine - CDI

De Août 2010 à Juillet 2014

•Lead Communication strategy and execution for the region with $ multi-million communication budget
•Cross category Brand PR, including social media and Paid-Owned-Earned integration (across brands and multi-brand programs)
•Executive Communication (external and internal) for North America Group President
•Lead an internal team of communication professionals and network of agencies in the US and Canada
•Regional coordination with regulatory affairs-government relations-sales organization and production sites across North America
•Lead Communication talent management and Communication agencies for the region across business units

Formations complémentaires

Maitrise de Sciences Politiques

Université Paris I - Sorbonne - Relations Internationales

1985 à 1986

Master of Journalism

University of Colorado - Public Relations - Communications - Adverstising

1986 à 1988

Associations

Communications Consortium

Planning Committee member

Parcours officiels

Sciences Po Bordeaux – Politique, Société, Communication – 1985

Langues

Allemand - Notions

Espagnol - Notions

Anglais - Courant

Compétences

Communication

• Communication for brands & products, with many brand-building award winning campaigns, and Paid-Owned-Earned media integration • Corporate communication, including social and environmental sustainability • Stakeholder relationships, public-pri

MARIE-LAURE SALVADO (Le Bris)

Communications and media expert