JOSÉPHINE AMOUROUX

As an HR Director, I have put in place all the HR department (team of 9 people), digital tools (HRIS, ATS, Payroll, E-learning) and HR procedures at the Pan-African level. I lead the talents acquisition, management and training strategy to meet our growth targets; I oversee the HR admin and payroll processes, and ensure compliance with local regulations. I reinforce the Lapaire company culture and have significantly grown our employer brand on both online and offline channels. Since 2020 : built HR & Coms team (11 people), +2 countries opened (Benin, Togo), +350 staff hired, soon 40,000 followers on Linkedin As a PR & Communications Director, I run the external and internal communications strategy at the Pan-African level leveraging a team of 2 dedicated to educating our target audience on eye problems and clear sight, as well as increasing the notoriety of the Lapaire brand across all our markets. I have led impactful campaigns for World Sight Day, Road Safety & much more.

As an HR Director, I have put in place all the HR department (team of 6 people), digital tools (HRIS, ATS, Payroll) and procedures at the Pan-African level. I lead the acquisition, management and training strategy of our talents to meet our growth targets; I oversee the HR admin and payroll processes, and ensure compliance with local regulations. I reinforce the Lapaire company culture and have significantly grown our employer brand on both online and offline channels.
Since 2020 : built HR & Coms team (8 people), +2 countries opened (Benin, Togo), +300 staff hired, +30,000 followers on Linkedin

As a PR & Communications Director, I run the external and internal communications strategy at the Pan-African level leveraging a team of 2 dedicated to educating our target audience on eye problems and clear sight, as well as increasing the notoriety of the Lapaire brand across all our markets.
I have led impactful campaigns for World Sight Day, Road Safety & much more.

As a Freelance Consultant in market research, I supported FMCG and Services companies in developing tailored research methodologies, hiring and supervising field teams and moderators for qual and quant researches and preparing detailed reports for decision making.

Launching of an apparel brand sourced and made in Côte d'Ivoire, mixing the Ivorian lifestyle with a fashion style "à la Française" Pieces were designed in collaboration with a Fashion designer based in Paris Sourcing of the fabrics and materials exclusively done in Abidjan, workshop also located in Abidjan Supervision of the workshop and development of a quality control chart - regular training sessions with the workers Development of the graphic chart and communication campaign (Instagram 2018)

As Head of Consumer Insights, I managed an multicultural team of 4 Analysts and +100 field staff and successfully completed +30 research projects across Africa per year. My scope of research methodologies was extremely broad as it covered both qual and quant research such as Usages and Attitudes (U&A), Brand Image/Reputation studies, Brand Trackers, Customer Satisfaction surveys, Product/Concept/Pack Tests, Shopper studies, Retail census & site assessment etc. I was in charge of major projects for L'Oréal, Friesland Campina, Colgate-Palmolive, Majid Al Futtaim/Carrefour, IFC, BCG, Kearney & other market research firms.

As Head of Consumer Insights, I managed an multicultural team of 4 Analysts and +100 field staff and successfully completed +30 research projects across Africa per year.

My scope of research methodologies was extremely broad as it covered both qual and quant research such as Usages and Attitudes (U&A), Brand Image/Reputation studies, Brand Trackers, Customer Satisfaction surveys, Product/Concept/Pack Tests, Shopper studies, Retail census & site assessment etc.

I was in charge of major projects for L'Oréal, Friesland Campina, Colgate-Palmolive, Majid Al Futtaim/Carrefour, IFC, BCG, Kearney & other market research firms.As Head of Consumer Insights, I managed an multicultural team of 4 Analysts and +100 field staff and successfully completed +30 research projects across Africa per year. My scope of research methodologies was extremely broad as it covered both qual and quant research such as Usages and Attitudes (U&A), Brand Image/Reputation studies, Brand Trackers, Customer Satisfaction surveys, Product/Concept/Pack Tests, Shopper studies, Retail census & site assessment etc. I was in charge of major projects for L'Oréal, Friesland Campina, Colgate-Palmolive, Majid Al Futtaim/Carrefour, IFC, BCG, Kearney & other market research firms.

As a Senior Analyst, I successful ran top-notch qual and quant research projects in Africa for international FMCGs and Retail clients. I was in charge of recruiting, training and managing field staff in countries such as Mozambique, Côte d’Ivoire, Senegal, Egypt, Mauritius.

Senior Analyst:
- Management de projets d'intelligence économique et de terrain: planification de la méthodologie du projet et définition de la timeline, assignation des tâches aux équipes et formation, relations clients
- Recherche quantitative et qualitative: identification des sources d'information, compilation et organisation des données
- Interviews d'experts: génération de contacts et conduite d'entretiens avec des professionels de différents secteurs d'activités
- Analyse de données avancée
- Rédaction de rapports d'étude

Secteurs d'étude: immobilier, matériaux de construction, grande consommation, agri-business, télécommunications etc.

Analyste de marché - Afrique:
- Recherche, traitement et analyse de données quantitatives et qualitatives
- Mise au point de documents de méthodologie
- Préparation, réalisation et supervision d'études de marché terrain en coordination avec nos équipes locales
- Intelligence économique dans de nombreuses industries: agro-business, construction, real estate, biens de consommation, travel, logistiques etc.
- Rédaction de rapport d'études

Sagaci Research provides high-quality data and insights to optimise businesses' market decisions across +30 countries in Africa.

Analyse géostratégique des marchés Afrique et Moyen Orient:
> identification des pays porteurs pour le secteur de l'aviation commerciale
> analyse des risques et des concurrents sur ce segment de marché
> rédaction de fiche pays avec un focus sur le marché aérien national
> soutien aux équipes Sales du département

Analyse stratégique des compagnies aériennes cibles en Afrique et au moyen Orient

Analyse des opportunités de ventes pour le marché "second hand" en Afrique

Participation aux missions de lobbying auprès du gouvernement brésilien

Support to Africa and Middle East Marketing and Sales teams for Commercial Aviation in: Developing deep country market studies Identify country potentials for regional airlines Evaluating country risk for the airline industry Improving strategic and marketing activities of the department

Etude de projet de création de micro-entreprises rurales dans les communautés indigènes du Chiapas:
> analyse des possibilités de financement
> analyse des acteurs politiques locaux
> présentation du projet de création de micro-entreprises rurales et de construction de maisons "saines" afin d'adapter la politique gouvernementale aux besoins réels des populations
> participation aux négociations avec les acteurs politiques, financiers & de la santé au niveau du gouvernement du Chiapas

Etudes de terrain:
> analyse des systèmes d'approvisionnement en eau potable et des conditions sanitaires
> analyse des besoins et des capacités des populations locales (questionnaires)
> études de solutions durables pour les communautés indigènes (rapport)