JOSÉPHINE AMOUROUX

As an HR Director, I have put in place all the HR department (team of 6 people), digital tools (HRIS, ATS, Payroll) and procedures at the Pan-African level. I lead the acquisition, management and training strategy of our talents to meet our growth targets; I oversee the HR admin and payroll processes, and ensure compliance with local regulations. I reinforce the Lapaire company culture and have significantly grown our employer brand on both online and offline channels.
Since 2020 : built HR & Coms team (8 people), +2 countries opened (Benin, Togo), +300 staff hired, +30,000 followers on Linkedin

As a PR & Communications Director, I run the external and internal communications strategy at the Pan-African level leveraging a team of 2 dedicated to educating our target audience on eye problems and clear sight, as well as increasing the notoriety of the Lapaire brand across all our markets.
I have led impactful campaigns for World Sight Day, Road Safety & much more.

As Head of Consumer Insights, I managed an multicultural team of 4 Analysts and +100 field staff and successfully completed +30 research projects across Africa per year.

My scope of research methodologies was extremely broad as it covered both qual and quant research such as Usages and Attitudes (U&A), Brand Image/Reputation studies, Brand Trackers, Customer Satisfaction surveys, Product/Concept/Pack Tests, Shopper studies, Retail census & site assessment etc.

I was in charge of major projects for L'Oréal, Friesland Campina, Colgate-Palmolive, Majid Al Futtaim/Carrefour, IFC, BCG, Kearney & other market research firms.As Head of Consumer Insights, I managed an multicultural team of 4 Analysts and +100 field staff and successfully completed +30 research projects across Africa per year. My scope of research methodologies was extremely broad as it covered both qual and quant research such as Usages and Attitudes (U&A), Brand Image/Reputation studies, Brand Trackers, Customer Satisfaction surveys, Product/Concept/Pack Tests, Shopper studies, Retail census & site assessment etc. I was in charge of major projects for L'Oréal, Friesland Campina, Colgate-Palmolive, Majid Al Futtaim/Carrefour, IFC, BCG, Kearney & other market research firms.

Senior Analyst:
- Management de projets d'intelligence économique et de terrain: planification de la méthodologie du projet et définition de la timeline, assignation des tâches aux équipes et formation, relations clients
- Recherche quantitative et qualitative: identification des sources d'information, compilation et organisation des données
- Interviews d'experts: génération de contacts et conduite d'entretiens avec des professionels de différents secteurs d'activités
- Analyse de données avancée
- Rédaction de rapports d'étude

Secteurs d'étude: immobilier, matériaux de construction, grande consommation, agri-business, télécommunications etc.

Analyste de marché - Afrique:
- Recherche, traitement et analyse de données quantitatives et qualitatives
- Mise au point de documents de méthodologie
- Préparation, réalisation et supervision d'études de marché terrain en coordination avec nos équipes locales
- Intelligence économique dans de nombreuses industries: agro-business, construction, real estate, biens de consommation, travel, logistiques etc.
- Rédaction de rapport d'études

Analyse géostratégique des marchés Afrique et Moyen Orient:
> identification des pays porteurs pour le secteur de l'aviation commerciale
> analyse des risques et des concurrents sur ce segment de marché
> rédaction de fiche pays avec un focus sur le marché aérien national
> soutien aux équipes Sales du département

Analyse stratégique des compagnies aériennes cibles en Afrique et au moyen Orient

Analyse des opportunités de ventes pour le marché "second hand" en Afrique

Participation aux missions de lobbying auprès du gouvernement brésilien